BEYOND MOTHERHOOD

A lifestyle campaign for E-commerce brand Nest Designs, celebrating everything moms do, and exploring what identity means for mothers beyond their role in parenting.

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01 / Brief & Approach

The Brief

Nest Designs approached us to create a campaign celebrating motherhood, launching in line with International Women’s Day and Mother’s Day in Canada. At the heart of the campaign was the story of a Vancouver-based mom navigating the demands of everyday life, balancing a busy household, raising five children, and prioritizing a healthy lifestyle.

Our Approach

Our goal was to capture the authentic moments that make up her day, celebrating the realities of motherhood beyond the picture-perfect moments. We captured intimate, lifestyle-driven imagery creating a look and feel that felt premium yet approachable, with a focus on human connection, and tender moments.

02 / PHOTOGRAPHY

A mother reading a bedtime story with her child — Nest Designs Beyond Motherhood campaign

Parents reading together with their child — Nest Designs Beyond Motherhood campaign

A mother holding a mug while her family gathers in the kitchen — Nest Designs Beyond Motherhood campaign

A mother and children preparing food together — Nest Designs Beyond Motherhood campaign

Parents walking outside with their young child — Nest Designs Beyond Motherhood campaign

A mother working at a desk beside a warm table lamp — Nest Designs Beyond Motherhood campaign

A mother and children baking together at the kitchen island — Nest Designs Beyond Motherhood campaign

03 / RESULTS

The campaign strengthened brand awareness by connecting with audiences on a authentic human level, bringing Nest Designs’ brand values to life through authentic storytelling and relatable experiences.

Client: Nest Designs
Campaign: Beyond Motherhood
Production: captn studios

04 / BEHIND THE SCENES

Videographer walking a handheld camera rig across a blue sports court during the Nest Designs Beyond Motherhood shoot in Vancouver

Cinema camera rig set up on the marble kitchen island while a crew member prepares food in the background on the Nest Designs Beyond Motherhood shoot

Photographer kneeling to photograph a family of four reading together on the sofa during the Nest Designs Beyond Motherhood shoot in Vancouver — BTS

Got a story
to tell?

hello@captnstudios.com

BEYOND MOTHERHOOD

The Brief

Our Approach

Got a storyto tell?

Got a story
to tell?