ALL OF US
A video and photography campaign produced for BCEHS, exploring themes of mental health amongst paramedics. The campaign documents personal experiences, and highlights strategies for good mental health.
The Brief
The campaign was designed to reflect the raw reality of mental health amongst care providers, offering hope and tangible solutions to people who may also be struggling. The client wanted capture video and photography that connects with the audience on an emotional level, to break stigmas, and open up the conversation.
Our Approach
We opted for a raw, dual-camera approach, using a clean, understated studio setup that kept the focus on the people and their stories. By allowing the narratives to take centre stage, we aimed to capture attention and create a genuine emotional connection with the audience. Creating a safe and open environment on set was equally important, giving participants the space to share their experiences openly and authentically. The result is a series of honest, human stories that resonate on an emotional level.
We delivered a suite of video assets, including a hero film and individual videos that brought each personal story to life. Alongside this, we produced photography for print, collaborating closely with the agency to establish a cohesive look and feel across all campaign assets.
The campaign had real emotional impact, resonating with care professionals. Helping to change the conversation around mental health.
- Client
- BCEHS
- Scope
- CAMPAIGN FILM / PHOTOGRAPHY
- AGENCY
- MOTHERSHIP MARKETING
- Location
- Vancouver, BC
- PRODUCTION
- captn studios
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